Looking back on just the past three years (2013 to today), sales of Disney Vacation Club points add up to over one billion dollars (USD). This is the estimated gross revenue and not an estimation of profits. DVC’s revenues are estimated at $320M in 2013, $265M in 2014 and $267M in 2015.
But wait, this is not the complete picture. There are some facts I should state behind this calculation. The price per point used in the calculations was the base price in place, exclusive of incentives. DVC incentives would lower the number. However, since this revenue does not include sales of points for the Villas at Disney’s Grand Californian or Aulani, I am confident that actual revenues were higher than what I have estimated. DVC’s revenues were above $1 billion over the past 3 years.
DVC had revenues of $320M in 2013, with average sales per month of $26.7M.
DVC had revenues of $265M in 2014, with average sales per month of $22M.
DVC had revenues of $267M in 2015, with average sales per month of $22.2M.
DVC revenues for the first three months of 2016 average $22M.
When looking at just the number of points sold, there has been a general decline (refer to Direct Sales Statistics). However, DVC has raised the cost per point to keep revenues from falling.
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Interesting, looking at the charts you can also see the pressure to keep building these, otherwise the revenue stream would drop off.