Walt Disney World introduced a new paid after hours event called Disney After Hours. For $149, guests are able to buy a ticket that will grant them access to The Magic Kingdom for three hours after the park closes.
Well, the first night was far from successful. Attractions Magazine estimates that there were only 1,000 people in attendance.
But those were not all paying guests. Attractions Magazine is also reporting that free tickets were given out to travel agents, ticket sellers, and Disney Vacation Club members.
This was not a good start for this new extra cost event. Motley Fool is reporting:
Disney World’s $149 Experiment Is a Flop — for Now Leading theme-park operator Disney is trying to get folks to pay up for an exclusive after-hours experience, but the first night of Disney After Hours appears to have been a dud.